Listening to music while carrying out certain tasks (like reading or driving) that require continued attention is common. Research shows that background music improves concentration (Mendes et al., ...

“Are you multitasking if you’re listening to background music?” This is one of the first questions I usually get after making my conquer cyberoverload presentations. As research consistently shows, ...

Video content has exploded in popularity, and it’s no wonder. Consumers find video engaging, compelling and convincing–so much so that they’re anywhere from 64% to 85% more likely to buy after ...