As marketers, you have an opportunity to elevate the conversation around data center operations, turning technical ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Many people mistake brand strategy for a series of fluffy, uninsightful statements about vague values and target demographics. Cue: women aged 18- 34 who shop online. Cute, but incorrect. When done ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. Being the first chief marketing officer for a company presents a unique set of challenges, ...

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This case focuses on branding strategies for hypothetical new products being considered by Tesla, a leader in electric vehicles and sustainable energy technology. In the case, Tesla is exploring four ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...