Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

Customer acquisition and customer retention are two critical focus areas for brands looking to grow their revenue. But not all customers offer the same potential value. By identifying and targeting ...

The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

During the past several years, the digitization of business processes accelerated more than anyone thought possible. Overall, these changes had a positive impact on businesses, enabling them to meet ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Life would be so easy without having to deal with challenging customers, but being in business means being in competition, and that means delivering on your customers’ needs, wants or demands. As ...

If you have one bad encounter with customer service, you leave with a terrible impression of the company. If you have great service, though, the company is one you will not forget.

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...