Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...