Socialmedia, which offer a marketplace for applications on Facebook to promote themselves by bidding for links, has raised half a million dollars. The funding for the Mill Valley, Calif. company comes ...

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and ...

Facebook ads have just begun showing up alongside game content on Zynga.com, TechCrunch reports. This marks the first instance of Facebook "ads" showing up outside of the social network itself, though ...

There’s been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers ...