Social media has completely changed the marketing landscape for small business owners. Facebook is one such platform. Although creating a Facebook page can be a daunting task at first, the potential ...

The world of social media can seem like a daunting place for people who aren’t too clued upon it. To some generations, the online world is second nature now, but to others, the struggle is very much ...

Splashy video ads are charging onto the Facebook welcome page giving brands with the cash a new means to market on the social network, but that is far from the only way for companies to grab attention ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...