Zoom is introducing a pilot advertising program that will show ads to users on its “Basic” free tier. The company says the ads will support investments and enable it to continue providing its platform ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations (PR) is often an essential element of an integrated marketing plan. That’s ...

Twitter Inc. is offering advertisers a new incentive in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk‘s $44 billion ...

Advertisers are increasingly turning to once-obscure streaming platforms with quirky names to reach people who aren’t paying for cable TV or subscribing to streaming services. Advertising-supported ...