Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

Remember the O2 ‘Walk’ ads that featured stars like Beyoncé, Ed Sheeran and Lady Gaga? Today, the series makes a triumphant return with none other than the pop princess of the moment, Dua Lipa. Filmed ...

O2 has released a poignant film highlighting the experience of people living with data poverty during the festive season. The scenes are drawn from real stories, featuring a young man working in a ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

O2 has found itself on the wrong end of an adjudication from ad watchdog the Advertising Standards Authority (ASA) after rival operator Vodafone filed a complaint. Vodafone's gripe with the recently ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...