Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

The most successful organizations will be those that effectively blend human expertise with AI capabilities.”— Didem ...

Sales teams depend on their marketing peers to handle branding to gain exposure for the business and generate leads. For the sales team to be able to convert these leads into sales, open and clear ...

Sales and marketing are terms often used interchangeably, but they have key differences in their crucial roles. Together, they push the business growth through sales as well as marketing efforts.

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Small businesses often organize their sales and marketing operations differently than larger businesses, putting more of an emphasis on sales until they have sufficient capital and staff to elevate ...

Marketing costs money. It is possible for businesses to utilize more inexpensive, and occasionally free, marketing techniques, but the vast majority of businesses must allocate a portion of their ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that sales ...

Reshift Media, widely recognized as one of the top digital marketing firms for franchises, has hired sales and marketing ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...