Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Most companies don’t suffer from a design problem. They suffer from a duplication problem. Teams across large organizations repeatedly reinvent the same digital elements such as buttons, forms, and ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.

The number of people globally who use the Internet jumped from 2.1 billion in 2013 to 5.2 billion in 2023. That incredible growth has fueled an explosion in the volume of online clicks, swipes, and ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

Social Media Marketing - This infographic explores key key social media trends to watch in areas like workflows, ...