Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

If you are running a restaurant or food service business, you understand that the most important costs under your control are food (including beverages) and labor costs – together, known in the ...

In today's global economic system, companies need to diversify to remain competitive. The benefits of a diverse workforce go beyond political correctness. Bringing in people with different backgrounds ...

PayPal is available in some form in 191 countries as of May 2013. PayPal only offers limited service in some countries. It has no dealings whatsoever in some other countries, many of which are in the ...

Whether they are motivating employees, making decisions, allocating resources or negotiating deals, managers are vital for business. Managers have been an integral factor for business success since ...

An apt, single-word description of a bureaucratic organization would be 'tight.' In this kind of organization, there are policies and procedures for everything. There is tight control over the ...

Spreadsheets are an essential business and accounting tool. They can vary in complexity and can be used for various reasons, but their primary purpose is to organize and categorize data into a logical ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Growing a business requires setting short- and long-term goals. Often the short-term goals are the steps necessary to achieve the longer-term goals. You can choose related areas such as advertising ...

Ethics are the guiding principles – or lack thereof – that determine how people conduct themselves in every aspect of their lives, including the workplace. While ethics and workplace behavior has ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...

Every small business owner should have a short, succinct bio that can be used for various purposes. The bio should be authoritative and positive, and should reflect your level of professional ...